Perdue Animal Nutrition’s FlockLeader® line of probiotic supplements, designed for backyard chickens, won the coveted New Product Award at SuperZoo 2022. SuperZoo, North America’s largest pet retail event, hosts the new product showcase each year to highlight and recognize innovative and sustainable products. Team members from Perdue Animal Nutrition and Perdue Pet Business attended the conference.
“We know every backyard chicken owner wants to keep their flock healthy. We created the FlockLeader line to do just that,” said Dr. John Sylvester, Director of Sales and Marketing for Perdue Animal Nutrition. “We understand that there’s no single probiotic solution that can serve as a ‘catch-all,’ especially when we’re talking about 14 million households* who have backyard chickens. Our six unique products each help solve specific issues.”
According to the 2021-2022 American Pet Products Association Pet Owners Survey, backyard chicken ownership is the third most common type of pet ownership in the U.S, trailing only dogs and cats. While more than 14 million households have backyard flocks, seven out of 10 of those households consider chickens to be pets, the survey showed.
The 2021 launch of the FlockLeader line of probiotic supplements reflects Perdue Farms’ leadership in animal nutrition and welfare and marks the first direct-to-consumer product from Perdue AgriBusiness.
Congratulations to the Perdue Animal Nutrition team behind the FlockLeader product line: Dr. John Sylvester (Director of Sales & Marketing), George Betton (VP, Animal Nutrition), Dr. Mikayla Baxter (Digestive Health Products Manager), Detra Herrman (Marketing) and Micki Pepper (Supply Chain Manager) and the many others who have worked tirelessly to formulate, package, market, and sell these products.
