What Information Do We Collect?
Personally identifiable information (“PII”) includes information that can be linked to a specific individual, such as a name, address, phone number, or email address. The type of PII collected by us will vary with your use of the Site(s). We may collect PII when you provide it by registering and at other times, including, but not limited to, when you submit PII to a message or interactive communication area of our Sites, report a problem with our Sites, respond to requests for information or content, and request to receive communications from us. Below, we provide examples of the types of PII we may collect through our Sites.
Contact Information: We may collect contact information you provide, such as your name, address, phone number, facsimile number, and email address.
Professional Information. We may collect information you provide about your farm, your account with us, or other professional information you choose to provide.
Demographic Information: We may request that you provide demographic or profile data, and other information about yourself, through our Sites.
Third-party Information: We may collect PII and other information about you from third parties and combine it with the information that we collect through our Sites.
How Do We Use and Share the Information?
Areas of our Sites may be informational and publicly available without providing any PII, although we will collect technical information automatically when you visit such areas. Below is more detail on how we use and share the PII that we collect.
Use of Information: We may use the information that we process and collect for any lawful commercial or business purpose, such as to respond to your requests, to advertise our products and services and the goods and services of third parties, to create a personalized experience for you, to provide you with news and information, and to contact you about material changes in our Sites’ policies and agreements, new services we may offer, or otherwise.
Sharing of Information: We may share your PII as set forth below:
- With our affiliates.
- With our service providers, vendors, and contractors that carry out activities on our behalf, such as payment processing and marketing.
- As required by law, such as to a court or governmental agency or in response to a government request.
- In the event of a potential or actual business transaction, such as a merger or acquisition by another company or the sale of all or a portion of our assets, including in bankruptcy.
- To protect against misuse or unauthorized use of our Sites or as otherwise needed to limit legal liability, protect or defend our rights, property, or interests, or protect the safety, rights, or property of our users or others.
- With your consent or as otherwise disclosed to you at the time of data collection or sharing.
Survey and Promotions Results: In addition to the types of sharing described above, we may share survey results collected through our Sites and sweepstakes/promotions results with the general public, with the news media, and with the U.S. Government and state governments in order to participate in government programs and initiatives.
Public Forums: If you choose to use any public posting features on our Sites, such as commenting on a blog, the information that you post will be available to the general public.
Aggregated and Deidentified Information: We may share technical information, as well as aggregated or deidentified information, without limitation, including for advertising purposes.
What About Third-Party Links?
Our Sites may contain integrated social media tools or “plug-ins”, such as social networking tools offered by third parties. If you use these tools to share PII or you otherwise interact with social media features on our Sites, those social media companies may collect information about you and may use and share such information in accordance with your account settings, including by sharing such information with the general public. Your interactions with third-party social media companies and the use of their features are governed by the privacy policies of the social media companies that provide those features. We encourage you to carefully read the privacy policies of any social media accounts you create and use.
What About Security?
Our Sites have reasonable security measures or safeguards in place to protect against the loss, misuse, and alteration of the information under our control. However, the confidentiality of any communication or material cannot be guaranteed.
What About Digital Advertising and Analytics?
We may partner with ad networks and other ad serving providers (“Advertising Providers”) that serve ads on behalf of us and others on non-affiliated platforms. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information that Advertising Providers collect about your use of our Sites and other sites or apps over time, including information about relationships among different browsers and devices. This type of advertising is known as interest-based advertising.
We may also work with third parties that collect data about your use of our Sites and other sites or apps over time for non-advertising purposes. We use Google Analytics and other third-party services to improve the performance of our Sites and for analytics and marketing purposes. For more information about how Google Analytics collects and uses data when you use our Site, visit www.google.com/policies/privacy/partners, and to opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout.
What About “Opting-Out” of Our Data Use and Sharing?
As you are permitted to browse our Sites without registering, you can decide whether you wish to provide your PII to us when requested. We also provide you with the opportunity to opt out of certain marketing uses of your PII. Specifically, users may opt-out of receiving direct mail marketing and/or marketing email communications or newsletters from us.
- To opt out of direct mailings, you can contact customer service by email at firstname.lastname@example.org.
- To opt out of email marketing, you can use the “unsubscribe” link included in each marketing email that we send. If you opt out of email marketing, we will still send you emails about your transactions and relationship with us.
For choices with respect to third-party interest-based advertising activities, please see the “Digital Advertising & Analytics” section above.
What About California Privacy Rights?
If you are a California resident, this section contains disclosures required by the California Privacy Rights Act (“CPRA”) and applies only to “personal information” we process about our business contacts, such as farmers and retailers, that is subject to the CPRA. Personal Information We Collect and Disclose for a Business Purpose. In the preceding 12 months, we collected and shared the following categories of personal information about our business contacts:
Categories of Sources. We collect personal information from the following categories of sources:
Recipients of California Personal Information. We disclose the categories of personal information designated above to the categories of third parties listed below for commercial and business purposes:
Your Rights Regarding Personal Information. California residents have certain rights with respect to the personal information collected by businesses. If you are a California resident, you may exercise the following rights regarding your personal information, subject to certain exceptions and limitations:
To exercise any of the above rights, please contact us using the following information and submit the required verifying rights information, as further described below:
Verification Process and Required Information. Note that we may need to request additional information from you to verify your identity and understand the scope of your request, although you will not be required to create an account with us to submit a request or have it fulfilled. We will require you to provide, at a minimum, your first name, last name, email address, phone number, and we may also need to ask for mailing address information.
Authorized Agent. You may designate an authorized agent to make a request on your behalf by verifying your identity and providing signed, written permission to the authorized agent to make the request.
What About Correcting, Deleting, or Updating Information?
We will retain your PII for as long as necessary to fulfill our business purposes and to comply with applicable laws. At any time, you may contact us to ask us to correct, modify, or delete the information you provide to us through our Sites. Please note, however, that we may need to retain some PII if required by law or for our recordkeeping purposes. Additionally, we need PII to provide certain services through our Sites and the deletion of such PII, e.g., an email address, may mean that we can no longer provide you with certain services.
What About Children?
Our Sites are not directed to children and we do not knowingly collect PII from children. If you are a parent or guardian and you believe that your child has provided us with PII, please contact us to have the PII deleted.
What About Any Other Questions?